Lazar Džamić
HORSEMEN OF THE MARKETING APOCALYPSE – Ethical Challenges in Modern Marketing
Focus
Modern marketing experts are increasingly faced with the question not of whether they can do something, but of whether they should. Technology is providing them with more and more possibilities, and we see this in the world around us. The challenges of modern business are becoming less and less about expertise and more and more about ethics.
About
Lazar Džamić is a Consultant for European Bank for Reconstruction and Development.
Helped Google ZOO turn light into heat: Google’s data into compelling brand stories for client and agency partners. Built the ‘golden standard’ strategy team, including the new breed of ‘creative data scientists’ to transform how data powers creativity.
Lecturer at the Faculty of Media and Communications, Belgrade.
Lecturer in Direct Marketing for UK Marketing Agencies Association.
Planning director, brand/CRM strategist on award-winning accounts such as Visit Wales, Waitrose, GAP, Glenfiddich, Virgin Holidays etc.
First-hand experience in leading digital transformation, digital capabilities building and digital strategic enablement for agencies and clients.
Three times Top 10 digital player on Marketing Direct’s Power 100 list.
Long-standing group leader for the UK DMA Awards.
A specialist in digital training & coaching and a regular lecturer at conferences and seminars.
LinkedIn: Lazar Džamić