Archive: DIDS 2013

• Position: Director
• Company: Internet Agency
• Website: http://www.internetagencija.rs

Internet Agency

HORSEMEN OF THE MARKETING APOCALYPSE – Ethical Challenges in Modern Marketing

Focus

Modern marketing experts are increasingly faced with the question not of whether they can do something, but of whether they should. Technology is providing them with more and more possibilities, and we see this in the world around us. The challenges of modern business are becoming less and less about expertise and more and more about ethics.

About

Lazar Džamić is a Consultant for European Bank for Reconstruction and Development.
Helped Google ZOO turn light into heat: Google’s data into compelling brand stories for client and agency partners. Built the ‘golden standard’ strategy team, including the new breed of ‘creative data scientists’ to transform how data powers creativity.

Lecturer at the Faculty of Media and Communications, Belgrade.
Lecturer in Direct Marketing for UK Marketing Agencies Association.
Planning director, brand/CRM strategist on award-winning accounts such as Visit Wales, Waitrose, GAP, Glenfiddich, Virgin Holidays etc.

First-hand experience in leading digital transformation, digital capabilities building and digital strategic enablement for agencies and clients.
Three times Top 10 digital player on Marketing Direct’s Power 100 list.
Long-standing group leader for the UK DMA Awards.
A specialist in digital training & coaching and a regular lecturer at conferences and seminars.

LinkedIn: Lazar Džamić

• Position: Director, Cyber-security and E-diplomacy Programmes
• Organisation: Diplo Foundation
• Website: diplomacy.edu
• LinkedIn: Vladimir Radunović
• Twitter: Vladimir Radunović

Vladimir Radunović is a lecturer and Director of educational programmes in the areas of Internet governance, cyber-security and e-diplomacy at the Diplo Foundation, an international non-governmental institution.

He was a member of the Advisory Board of the Global Forum on Cyber Expertise and was a member of the UN Multistakeholder Advisory Group for the Internet Governance Forum. His professional focus is on Internet and broadband access policies, cyber-security, net neutrality and openness, e-diplomacy and e-participation, education and capacity-building for institutions and Internet decision-makers.

He graduated from the Faculty of Electrical Engineering in Belgrade and has a Master’s degree in contemporary diplomacy from the University of Malta, and is currently doing his PhD on cyber-security.

• Position: Assistant General Secretary
• Company: Commissioner for Information of Public Importance and Personal Data Protection
• Website: http://www.poverenik.rs

She is engaged in the area of free access to information and protection of personal data, particularly from the standpoint of harmonization of the regulations with constitutional and international provisions and standards. .

She is in charge of cooperation with local and international organizations and civic associations. From 2004 to 2009 she was the coordinator for freedom of the media in the OSCE Mission in Serbia, and from 2001 a legal advisor in the Lawyers’ Committee for Human Rights – YUCOM. In 2012 she was appointed member of the Bureau of the Council of Europe’s Consultative Committee of the Convention 108 for the Protection of Individuals with regard to Automatic Processing of Personal Data. She has graduated from the Faculty of Law, passed the Bar Examination, and holds a master’s degree from the Faculty of Law, University of Leeds and a master’s degree in contemporary diplomacy from the University of Malta.

• Position: Manager
• Company: The Serbian Orthodox Church Center for Research and Utilization of Contemporary Technologies
• Website: цепис.спц.срб

Presbyter Oliver Subotić is a true-blue 21st century priest – he deals with issues related to the attitude of the church towards the phenomena of information technology, mass media and globalization.

He is the author of six books: „3D Studio MAX3 – the Modeling Techniques“ (2000), „Man and Information Technologies: a View from the Perspective of Orthodoxy “ (2006), „Biometric Identification Systems: A Critical Study “ (2007), „Church and Globalization: Structure, Relationship and Consequences (2009), „Information-Controlled Society “ (2011), „The Digital Challenge: Chirustianity in the Binary Code Civilization“ (2012). He has published approximately one hundred articles and is the Editor in Chief of the magazine titled „The Orthodox Missionary“. He is a member of the Department for the improvement of quality of religious education in the secondary schools of the Archbishopric of Belgrade-Karlovac.

• Speaker: Milica Mihailović
• Position: Director
• Company: Organization „Standup.rs“
• Website: http:/www.standup.rs

Milica Mihailović, director

The essence of stand-up comedy is direct and honest contact with the public – live in clubs, theatres or festivals. Similar principles apply on the Internet, and this is one of the reasons for the significant popularity of this site on the local web. In the era of new media, when the Internet and TV channels are overflowing with various forms of comedy, from sit-coms to the reality format, stand-up in a way represents a return to the oratory and a simple form of social criticism. The priority of the Organization „Standup.rs“ is to help young artists who perform their own comedy material to find their authntic expression and the fastest way to reach the public.

• Position: Director of Business Development
• Company: RNIDS
• Website: www.pedya.rs

By education a graduated Telecommunications Engineer, he has spent nearly 20 years in various marketing job positions and functions.

Communications, online and offline, represent his special “weakness”, as well as strategic approach and practical realization by use of both classical and social media. He muses on his favorite subject, communications, in his blog.

• Position: Brand manager
• Company: Ringier Axel Springer
• Website: http://www.ringieraxelspringer.rs

She started career in „Ringier“ in 2005, as a graduate student at the Faculty of Economics of the Belgrade University.

In 2008 she became Brand Manager for the free daily newspaper 24sata and special projects. In 2009 she became a brand manager for digital editions of the company. In 2010, in addition to „Blic online“, 24sata.rs and „Žena“ portal, the company expands its portfolio in the area of e-commerce with web store www.NonStopShop.rs, and some other areas with sites www.SuperOdmor.rs, www.Pulsonline.rs, www.alo.rs, www.nekretnine.rs etc. Today Ringier Axel Springer, as the largest digital publisher in Serbia, has 16 different sites and portals.

• Position: Director
• Company: Printing press „Deto“
• Website: http://detozin.deto.rs

Miodrag Ristić, director

When Miodrag Ristić first started researching commercial opportunities on the Internet – nobody was there yet… In 1992 he ventured into the entrepreneurial waters; going back to his one hundred year old family printing tradition he founded „Deto“ and spent the following two decades developing a modern printing plant. Introduction and placement of original marketing products – combined with creative use of all the new media and techniques – proved to be a successful strategy which resulted in the company’s cooperation with thousands of clients on three continents. Miodrag Ristić has his own website and blog, and about a dozen Deto/Detozin accounts on various social networks.

• Speaker: Dušan Vulović
• Position: Partner
• Company: Association “Serbian Design Platform”
• Website: http://www.designed.rs

Dušan Vulović, partner

„We are creating a communications platform that will be able to gather a large number of people whose opinions and knowledge could contribute to better understanding of the value of design in contemporary communications and business operations“, said the creators of the website about its mission. And they obviously succeeded, reaching 3,000 hits per day. ‘Designed’ is an independent platform, a web portal which offers a completely new way to exchange creative ideas (online multi-media exchange). It represents a growing base which connects theory and practice as well as personal opinions through a network of blogs, news and interviews.

• Speaker: Manuela Graf
• Position: Portal Editor
• Company: Journalists’ Association of Serbia
• Website: http://ћириловање.срб

Manuela Graf, Portal Editor.

In the past years, the main problem of the Cyrillic alphabet was the fact that it did not exist in the world of computers and on the Internet, in times when characters come to life primarily through use of fonts. This is why the Internet website titled “Ćirilovanje“ endeavors to present locally produced Cyrillic fonts and good language programs related to the use of the Cyrillic alphabet, making its utilization easier and more accessible. The website itself shows us what a Cyrillic medium should look like, as well as what it does and how it could be used. The realization of this project was made possible by the Ministry of Culture and Media of the Republic of Serbia.

• Position: CEO
• Company: Prelovac Media
• Website: www.prelovac.com

Vladimir Prelovac is the founder of the company „Prelovac Media“ which represents a sort-of incubator for web, mobile, game and publishing startups.

For many years he worked as a programmer for foreign companies; he is currently the head of his own company which employs approximately 40 people, ambitious to change the way we use technology and our environment. He found out about WordPress in 2007 when he wanted to start a blog. He is the author of several plugins for WordPress, including the manual titled „WordPress Plugin Development: Beginner’s Guide“, which brought him the recognition of the WP community and provided entry into the industry and further placement of his products.

• Position: Technical Director
• Company: Singi Engineering
• Website: www.singi.rs

He graduated and received his master’s degree from the Faculty of Economics in Belgrade.

His areas of expertise are telecommunications and computer communications. For the last twelve years he has been working in the area of IT security, primarily in the area of computer virus protection.