DIDS 2013

The fourth annual conference DIDS 2013, dedicated to the development of Internet in the world and in national .RS and .СРБ domain spaces, was held on 18 April in Belgrade’s hotel „Moskva“ . This year’s Serbian Internet Domain Names Day was attended by 20 participants from Serbia and abroad and more than 180 guests and journalists from 28 media companies and agencies.

As always, the Program of DIDS was divided into three sections and proceeded in the form of presentations, lectures and panel discussions.

DIDS 2013 was open to all the guests free of charge; however, since this event is intended primarily for the users of national Internet domains, only those who possessed е-mail addresses ending with .RS or .СРБ were able to register and attend the conference.

In cooperation with its media sponsors, RNIDS provided a live video streaming of the conference on seven Internet locations (including the websites of the national televisions RTS and B-92 and newspaper Blic). DIDS 2013 had a total of 21 media sponsors and the event was mentioned in the media 116 times: 77 news items appeared on the Internet, 8 on television, 8 on the radio, and 23 in the printed media (13 articles and 10 ads).

DIDS 2013 was prepared and organized by: Predrag Milićević, Dragana Pešić – Lević, Lazar Bošković, Miloje Sekulić, Vladimir Radunović, Dragana Vukajlović – Krstović, Aleksandar Kostadinović, Jovana Cvetković and their associates.

Program DIDS 2013

Registration of visitors
Block 1:
Regulated yet free Internet

Moderator: Vladimir Radunović, Coordinator and lecturer in educational programs on Internet governance and policy, Diplo Foundation

Whom did Vint Cerf and Bob Kahn, Larry Page and Sergey Brin, or Mark Zuckerberg ask whether or not they were allowed to invent TCP/IP, Google and Facebook? In today’s world, are the same principles important for the success of new services and freedom on the Internet: development at the ends of the network and oppenness dictated by the market instead of regulation? Are these principles even relistic in today’s Internet world of almost two billion inhabitants that is full of distrust, cyber-attacks, censorship and violations of privacy? To which extent are our safety and the safety of our surroundings jeopardized in cyber space, how, and why? Does this make us wish for other rules of the game – including strict legal regulation, and would this regulation threaten those proven principles of development? Who, and how, can establish national policies that will supplement the regulatory framework with other forms of strengthening of institutions and users (education, raising of awareness, technology, organizational policies) without endangering freedom and development? What do Europe and Serbia think about these issues?




Panel discussion:

Coffee break
Block 2:
Global, yet local!

Moderator: Dragana Vukajlović Krstović

This section is about the local Internet experts who managed to present and confirm their business ideas on international as well as the local market. Apart from the idea, talent and hard work, did they need anything else? What did they start with, what were the obstacles they encountered and how they overcame them, what they needed to be able to transfrom their ideas into sustainable business models? Today, they are enjoying the fruits of their Internet businesses, but how was it at the beginning…





Coffee break
Block 3:
Successful, yet on Serbian domains

They made their entrance using the Serbian Internet space, advanced their business operations, developed entirely new business processes, started their projects, promoted their ideas, introduced themselves… and they did all this on national .RS and .СРБ. Internet domains.



  • Advantages of .RS domains



Moderator: Predrag Milićević



Moderator: Miloje Sekulić


Participants DIDS 2013

Lazar Džamić

Lazar Džamić

Creative Strategist, lecturer
Vladimir Radunović

Vladimir Radunović

Director, Cyber-security and E-diplomacy Programmes, Diplo Foundation

Oliver Subotić

Oliver Subotić

The Serbian Orthodox Church

Organization "Standup.rs"

Milica Mihailović
Ana Marković

Ana Marković

Ringier Axel Springer
Miodrag Ristić

Miodrag Ristić

Printing press "Deto"


Serbian Design Platform


Journalists’ Association of Serbia
Vladimir Prelovac

Vladimir Prelovac

Prelovac Media
Dejan Petkov

Dejan Petkov

Portal "zivotinje.rs"
Rade Joksimović
Miloje Sekulić

Internet Agency

Lazar Džamić
Creative Strategist, lecturer

HORSEMEN OF THE MARKETING APOCALYPSE – Ethical Challenges in Modern Marketing


Modern marketing experts are increasingly faced with the question not of whether they can do something, but of whether they should. Technology is providing them with more and more possibilities, and we see this in the world around us. The challenges of modern business are becoming less and less about expertise and more and more about ethics.


Lazar Džamić is a Consultant for European Bank for Reconstruction and Development.
Helped Google ZOO turn light into heat: Google’s data into compelling brand stories for client and agency partners. Built the ‘golden standard’ strategy team, including the new breed of ‘creative data scientists’ to transform how data powers creativity.

Lecturer at the Faculty of Media and Communications, Belgrade.
Lecturer in Direct Marketing for UK Marketing Agencies Association.
Planning director, brand/CRM strategist on award-winning accounts such as Visit Wales, Waitrose, GAP, Glenfiddich, Virgin Holidays etc.

First-hand experience in leading digital transformation, digital capabilities building and digital strategic enablement for agencies and clients.
Three times Top 10 digital player on Marketing Direct’s Power 100 list.
Long-standing group leader for the UK DMA Awards.
A specialist in digital training & coaching and a regular lecturer at conferences and seminars.

LinkedIn: Lazar Džamić

Vladimir Radunović
Moderator, panel (Bad) master / (good) servant: Internet

Vladimir Radunović is a lecturer and Director of educational programmes in the areas of Internet governance, cyber-security and e-diplomacy at the Diplo Foundation, an international non-governmental institution.

He was a member of the Advisory Board of the Global Forum on Cyber Expertise and was a member of the UN Multistakeholder Advisory Group for the Internet Governance Forum. His professional focus is on Internet and broadband access policies, cyber-security, net neutrality and openness, e-diplomacy and e-participation, education and capacity-building for institutions and Internet decision-makers.

He graduated from the Faculty of Electrical Engineering in Belgrade and has a Master’s degree in contemporary diplomacy from the University of Malta, and is currently doing his PhD on cyber-security.

Prof. Majkl Rotert
Nevena Ružić
  • Position: Assistant General Secretary
  • Company: Commissioner for Information of Public Importance and Personal Data Protection

She is engaged in the area of free access to information and protection of personal data, particularly from the standpoint of harmonization of the regulations with constitutional and international provisions and standards. .

She is in charge of cooperation with local and international organizations and civic associations. From 2004 to 2009 she was the coordinator for freedom of the media in the OSCE Mission in Serbia, and from 2001 a legal advisor in the Lawyers’ Committee for Human Rights – YUCOM. In 2012 she was appointed member of the Bureau of the Council of Europe’s Consultative Committee of the Convention 108 for the Protection of Individuals with regard to Automatic Processing of Personal Data. She has graduated from the Faculty of Law, passed the Bar Examination, and holds a master’s degree from the Faculty of Law, University of Leeds and a master’s degree in contemporary diplomacy from the University of Malta.

Aleksandar Popović
Dragana Vukajlović Krstović
Oliver Subotić
  • Position: Manager
  • Company: The Serbian Orthodox Church Center for Research and Utilization of Contemporary Technologies
  • Website: цепис.спц.срб

Presbyter Oliver Subotić is a true-blue 21st century priest – he deals with issues related to the attitude of the church towards the phenomena of information technology, mass media and globalization.

He is the author of six books: „3D Studio MAX3 – the Modeling Techniques“ (2000), „Man and Information Technologies: a View from the Perspective of Orthodoxy “ (2006), „Biometric Identification Systems: A Critical Study “ (2007), „Church and Globalization: Structure, Relationship and Consequences (2009), „Information-Controlled Society “ (2011), „The Digital Challenge: Chirustianity in the Binary Code Civilization“ (2012). He has published approximately one hundred articles and is the Editor in Chief of the magazine titled „The Orthodox Missionary“. He is a member of the Department for the improvement of quality of religious education in the secondary schools of the Archbishopric of Belgrade-Karlovac.

Organization "Standup.rs"
  • Speaker: Milica Mihailović
  • Position: Director
  • Company: Organization „Standup.rs“
  • Website: http:/www.standup.rs

Milica Mihailović, director

The essence of stand-up comedy is direct and honest contact with the public – live in clubs, theatres or festivals. Similar principles apply on the Internet, and this is one of the reasons for the significant popularity of this site on the local web. In the era of new media, when the Internet and TV channels are overflowing with various forms of comedy, from sit-coms to the reality format, stand-up in a way represents a return to the oratory and a simple form of social criticism. The priority of the Organization „Standup.rs“ is to help young artists who perform their own comedy material to find their authntic expression and the fastest way to reach the public.

Predrag Milićević
  • Position: Director of Business Development
  • Company: RNIDS
  • Website: www.pedya.rs

By education a graduated Telecommunications Engineer, he has spent nearly 20 years in various marketing job positions and functions.

Communications, online and offline, represent his special “weakness”, as well as strategic approach and practical realization by use of both classical and social media. He muses on his favorite subject, communications, in his blog.

Ana Marković

She started career in „Ringier“ in 2005, as a graduate student at the Faculty of Economics of the Belgrade University.

In 2008 she became Brand Manager for the free daily newspaper 24sata and special projects. In 2009 she became a brand manager for digital editions of the company. In 2010, in addition to „Blic online“, 24sata.rs and „Žena“ portal, the company expands its portfolio in the area of e-commerce with web store www.NonStopShop.rs, and some other areas with sites www.SuperOdmor.rs, www.Pulsonline.rs, www.alo.rs, www.nekretnine.rs etc. Today Ringier Axel Springer, as the largest digital publisher in Serbia, has 16 different sites and portals.

Miodrag Ristić

Miodrag Ristić, director

When Miodrag Ristić first started researching commercial opportunities on the Internet – nobody was there yet… In 1992 he ventured into the entrepreneurial waters; going back to his one hundred year old family printing tradition he founded „Deto“ and spent the following two decades developing a modern printing plant. Introduction and placement of original marketing products – combined with creative use of all the new media and techniques – proved to be a successful strategy which resulted in the company’s cooperation with thousands of clients on three continents. Miodrag Ristić has his own website and blog, and about a dozen Deto/Detozin accounts on various social networks.

Aleksandra Graovac
  • Speaker: Dušan Vulović
  • Position: Partner
  • Company: Association “Serbian Design Platform”
  • Website: http://www.designed.rs

Dušan Vulović, partner

„We are creating a communications platform that will be able to gather a large number of people whose opinions and knowledge could contribute to better understanding of the value of design in contemporary communications and business operations“, said the creators of the website about its mission. And they obviously succeeded, reaching 3,000 hits per day. ‘Designed’ is an independent platform, a web portal which offers a completely new way to exchange creative ideas (online multi-media exchange). It represents a growing base which connects theory and practice as well as personal opinions through a network of blogs, news and interviews.


Manuela Graf, Portal Editor.

In the past years, the main problem of the Cyrillic alphabet was the fact that it did not exist in the world of computers and on the Internet, in times when characters come to life primarily through use of fonts. This is why the Internet website titled “Ćirilovanje“ endeavors to present locally produced Cyrillic fonts and good language programs related to the use of the Cyrillic alphabet, making its utilization easier and more accessible. The website itself shows us what a Cyrillic medium should look like, as well as what it does and how it could be used. The realization of this project was made possible by the Ministry of Culture and Media of the Republic of Serbia.

Vladimir Prelovac

Vladimir Prelovac is the founder of the company „Prelovac Media“ which represents a sort-of incubator for web, mobile, game and publishing startups.

For many years he worked as a programmer for foreign companies; he is currently the head of his own company which employs approximately 40 people, ambitious to change the way we use technology and our environment. He found out about WordPress in 2007 when he wanted to start a blog. He is the author of several plugins for WordPress, including the manual titled „WordPress Plugin Development: Beginner’s Guide“, which brought him the recognition of the WP community and provided entry into the industry and further placement of his products.

Dejan Petkov
  • Position: Technical Director
  • Company: Singi Engineering
  • Website: www.singi.rs

He graduated and received his master’s degree from the Faculty of Economics in Belgrade.

His areas of expertise are telecommunications and computer communications. For the last twelve years he has been working in the area of IT security, primarily in the area of computer virus protection.