AI Ethics and Emotion Recognition: Progressing Values to Governance

Focus

This talk will consider changing governance of AI. Although algorithmic technologies that judge people have long been regulated, 2021 and 2022 have seen introduction and implementation of far-reaching international laws and recommendations. With the European Commission and the United Nations (among others) updating human rights and introducing new law to account for the impact of AI technologies, change is taking place.

As ethics are solidified in law, McStay will explore this through the prism of biometrics, especially those built to gauge and interact with human emotion. Now with hitherto unseen attention from policymakers, emotion recognition is high on legal and data protection agendas. To explore contemporary progression from values to governance, McStay will provide historical context to the technologies, insight on societal attitudes, progressing to highlight key legal changes, ethical weaknesses, and remedies.

About

Andrew McStay is Professor of Digital Life at Bangor University, UK. His most recent book, Emotional AI: The Rise of Empathic Media, examines the impact of technologies that make use of data about affective and emotional life. Director of The Emotional AI Lab, current projects include cross-cultural social analysis of emotional AI in UK and Japan. Non-academic work includes IEEE membership (P7000/7014) and ongoing advising roles for start-ups, NGOs and policy bodies. He has also appeared and made submissions to the United Nations Office of the High Commissioner on the right to privacy in the digital age, the UK House of Lords AI Inquiry and the UK Department for Culture, Media and Sport Inquiry on emotion, news and reality media.

Designing For Complex UIs

About

Vitaly loves beautiful content and does not give up easily. Born in Minsk, Belarus, he studied computer science and mathematics in Germany. While writing algebra proofs and preparing for software engineering at nights in the kitchen, at the same time he discovered passion for typography, interface design and writing. After working as a freelance designer and developer for 6 years, he co-founded Smashing Magazine back in 2006, a leading online magazine for designers and developers. His curiosity drove him from interface design to front-end to performance optimization to accessibility and back to user experience over all the years.

Vitaly is the author, co-author and editor of all Smashing books (https://www.smashingmagazine.com/books), and a curator of all Smashing Conferences (https://www.smashingconf.com). He currently works as creative lead of Smashing Magazine (www.smashingmagazine.com) and front-end/UX consultant in Europe and abroad, working with European Parliament, Haufe-Lexware, Axel-Springer and a few other companies.

Omnichannel – how to bridge Online and Offline

Focus

This session will be about how to connect ecommerce and other online activities with the offline world and how you can leverage technology today to get the most out of different media channels.

This will not only include what Google is doing in this space but also overall trends that are happening in stores and retail overall.

About

Steffen Ehrhardt works in Google for 18 years across multiple EMEA markets with experiences in Internationalization, Google Ads, Retail/Omnichannel and Startups. He has seen the company from the early days on and is the face behind launches like Google Ads in Serbian.

Digital Business in CEE: so near and yet so far – what we can learn from our neighbours in Eastern Europe

Focus

Serbia can find inspiration for rapid digital transformation in its more immediate surroundings. We often turn to America and the Far East for inspiration, even though incredible progress in digital transformation is going on right outside our door in the CEE region. Retail, the media, public transport, digital advertising, the digital state, digital banking and payments – all these are topics that Jovan will be touching on during his talk.

About

Jovan Protić is the Chief Operating Officer and the Member of the Management Board of Ringier Axel Springer Polska and Ringier Axel Springer Media AG. In this role, he serves as the board member and running operations in one of the largest digital media companies in CEE region, operating in 8 countries, running over 60 digital media, eCommerce and digital marketplaces entities, employing over 3000 people.

He is working for the company since 2005 consistently implementing the digital marketing and e-commerce strategy. He started his career in Serbia building the largest internet portal in Serbia, „blic.rs“.   Since 2012 he was one of the leaders of the digital transformation process of Ringier Axel Springer Media AG group in Central-Eastern Europe. Since 2015, he is also COO of Ringier Axel Springer Polska and a member of the Executive Board.

First years of involvement in Poland his focus area were digital vertical businesses and eCommerce where he succesefully brought Business Insider to the Polish market, launched NOIZZ from Poland to 6 other markets, and introduced eCommerce affiliate business.

February 2016, he was appointed a member of the Ringier Axel Springer Leadership Team, where he is responsible for the digital media business in Central-Eastern Europe. From 2020, he is co-managing Onet.pl portal and other digital portfolio of Ringier Axel Springer Polska.

Jovan Protić graduated from the University of Belgrade and did his Exec MBA at the University of Sheffield. In private live he is big passionate of beach volleyball. He lives in Warsaw.

She started her career as an assistant at the Faculty of Computer Science, in the field of computer networks. She got her first job at Cybersecurity thanks to the typical HR question „where do you see yourself in five years?“, To which she answered – in security. This was the position of a specialist at Telenor Common Operation, where she faced both security challenges (read: hacker attacks) and operational problems on a daily basis. Dunja was soon promoted to manager, where she was entrusted with new responsibilities in her field: building the SOC (Security Operations Center), creating new security services, establishing and testing policies and procedures, managing tenders, projects, auditing activities …

Today, he works as a cloud and network security expert at Siemens Energy, and is also the manager of Energy’s Cybersecurity hub in Belgrade. In addition to work, he is a frequent guest of conferences and panels on the topic of information security, because, as he says, „the more widespread the awareness about it, the easier my daily job of fighting cyber threats is.“

​Ms. Daniela Androvic is a Senior Advisor for ICT Systems Security at the National CERT in the Regulatory Agency for Electronic Communications and Postal Services – RATEL Serbia. She was engaged in the process of establishing Serbian National CERT, implementing a virtual platform for simulation of cyber attack and contributed in preparing the Model of Act on Cyber Security for Serbian public institutions. She is passionate about information technologies, its dynamic development and has 15 years of extensive experience in information technology. She is involved in technical trainings for public sector and she is a lecturer in the master’s degree studies at the University of Belgrade – Faculty of Organisational Sciences, course Cyber security. She was a software developer with main project ISDACON, Information System for Coordination of the Development Assistance to the Republic of Serbia, developed for the purposes of Ministry of European Integration. She also has international working experience from the United Nations court of law in the Hague, the Netherlands.

Daniela is a graduated IT engineer with Master thesis in field of cybercrime. Her area of interests is focused on legal and technical aspects of digital forensics, cybercrime, public-private-academic partnership and enhancing cybersecurity skills through knowledge transfer.

About

Igor Spasić has been professionally involved in development and software solution architecture for more than two decades now. He has had the opportunity to work in a variety of business environments and industries, utilising a range of software solutions. He is an advocate of open code and open data. In addition to his professional career he provides training and gives talks and workshops.  In his free time he discusses the boundaries of technology.

LinkedIn: Igor Spasić

Having been involved in marketing for more than 20 years, Sanja has built her experience both in the media and in the agency world, the longest in the Direct Media agency where she led the digital media sector.

Currently, Meta Lead for Serbia is part of Httpool, the official representative of Meta for the Balkans, providing support to the entire market of advertisers on the platforms of this company.

He also contributes to the development of marketing in the digital environment by actively participating in the work of professional associations. Since 2017, he has been the President of the Assembly of IAB Serbia, and he is also the head of the IAB Research Committee.

Sanja is a lecturer at the Faculty of Media and Communications, Department of Digital Marketing.

She was a guest lecturer at the Faculty of Economics and the Faculty of Organizational Sciences of the University of Belgrade and the Faculty of Dramatic Arts of the University of Arts in Belgrade.

Vladimir Zarić is a digital director with over 20 years of regional and global professional experience in various verticals and industries. He is dedicated and passionate in developing and implementing challenging and complex digital marketing projects, meeting business goals and achieving customer satisfaction.

Results-oriented with extensive professional knowledge and experience in working with various industries. He has worked on over 500 digital projects involving world-renowned brands and corporations, media houses, advertising agencies and startups. He is the winner of numerous awards and recognitions at festivals and competitions in the country and abroad.

He specialized in The IDM Institute, London, UK, where he completed specialist postgraduate studies in the field of digital marketing. For many years he has been working as an educator in the field of digital communications and digital marketing.

He completed a master’s degree at the Faculty of Electrical Engineering, University of Belgrade in the field of telecommunications.

Marko has many years of experience in product development, as well as the banking and financial sectors. He was part of two modern startup banking projects as one of the most important members of the team, in charge of the overall business development.

In his career, he has held various positions in the field of marketing, consumer relations and product development. He describes himself as a passionate team player, a leader for whom team development is one of the most important KPIs, focused and analytical, with strong decision-making skills and motivated by complex challenges that need to be overcome.

Follows (IT, analytics, technology, marketing / advertising, channels) trends and loves everything young people love. From local and regional corporate manager, through entrepreneur and consultant, to return to global corporate structures through 20 years of career.

Lecturer at the Faculty of Media and Communications in the subjects “Measuring the Performance of Digital Campaigns” and “Big Data.”

Motto: the price of light is less than the cost of darkness (A.C. Nielsen)

HORSEMEN OF THE MARKETING APOCALYPSE – Ethical Challenges in Modern Marketing

Focus

Modern marketing experts are increasingly faced with the question not of whether they can do something, but of whether they should. Technology is providing them with more and more possibilities, and we see this in the world around us. The challenges of modern business are becoming less and less about expertise and more and more about ethics.

About

Lazar Džamić is a Consultant for European Bank for Reconstruction and Development.
Helped Google ZOO turn light into heat: Google’s data into compelling brand stories for client and agency partners. Built the ‘golden standard’ strategy team, including the new breed of ‘creative data scientists’ to transform how data powers creativity.

Lecturer at the Faculty of Media and Communications, Belgrade.
Lecturer in Direct Marketing for UK Marketing Agencies Association.
Planning director, brand/CRM strategist on award-winning accounts such as Visit Wales, Waitrose, GAP, Glenfiddich, Virgin Holidays etc.

First-hand experience in leading digital transformation, digital capabilities building and digital strategic enablement for agencies and clients.
Three times Top 10 digital player on Marketing Direct’s Power 100 list.
Long-standing group leader for the UK DMA Awards.
A specialist in digital training & coaching and a regular lecturer at conferences and seminars.

LinkedIn: Lazar Džamić

Vojislav Perić is a master graphic engineer, creator of internet content and a fan of gaming culture. In 2013 he launched his YouTube channel, which is followed by more than 450,000 people. He won the award for the best streamer at the Balkan Tube Festival 2015.

Slobodan Marković is a Digital Advisor with the United Nations Development Programme (UNDP) in Serbia. For the past two decades, he has been actively involved in advocating for and developing ICT policies in Serbia. Prior to joining UNDP, he worked at the Serbian National Internet Domains Registry (RNIDS) as an Advisor for ICT Policy and Internet Community Relations. From 2014 to 2017, he was a member of the Multistakeholder Advisory Group (MAG), which advises the UN Secretary-General on the Internet Governance Forum (IGF). From 2008 to 2012, he worked at the Serbian Ministry of Telecommunications and Information Society, advising the Minister on telecoms liberalization, e-government, and e-business policy. In 2010, he received the „e-Commerce AWARD“ for his ten-year dedication to the development of the e-business in Serbia.

We started in 2007 as an independent studio founded by Nenad Trifunović and Lazar Bodroža. The experience we gained in artistic and commercial sphere, enabled us to cooperate with a wide range of entirely diverse clients. Our extensive network of associates allows us to work on projects of various scope. We work together to help our clients thrive, by building their brand and pushing their limits. We know design and its purpose. We understand market and all its aspects.