Sanja Lalević

Having been involved in marketing for more than 20 years, Sanja has built her experience both in the media and in the agency world, the longest in the Direct Media agency where she led the digital media sector.

Currently, Meta Lead for Serbia is part of Httpool, the official representative of Meta for the Balkans, providing support to the entire market of advertisers on the platforms of this company.

He also contributes to the development of marketing in the digital environment by actively participating in the work of professional associations. Since 2017, he has been the President of the Assembly of IAB Serbia, and he is also the head of the IAB Research Committee.

Sanja is a lecturer at the Faculty of Media and Communications, Department of Digital Marketing.

She was a guest lecturer at the Faculty of Economics and the Faculty of Organizational Sciences of the University of Belgrade and the Faculty of Dramatic Arts of the University of Arts in Belgrade.