archi PLAY
Block 3
URL: archiplay.rs
Represented by: Biljana Branković, site editor and co-founder
The site aims to demonstrate the developmental potential of educational architectural toys, to offer advice and materials that can be used in working with children, and make it easy to purchase archi PLAY products. The focus is on the values behind the brand – the incomplete toy, the toy as a process, active child participation and contemporary minimalist aesthetics. It is important for content to support and encourage visitors to purchase, but it must also be reason enough to visit the site regardless of intent to buy.